Job Description-
1. Partner with global and regional writing, design and digital teams
• Collaborate with writers and editorial team on social posts on a daily/weekly basis
• Assist with workflows on a daily/weekly basis
• Collaborate with design team on custom social posts, website modules, etc (ad hoc)
• Collaborate with PR team in a Bi-weekly PR/social sync on upcoming event and PR promotions, CEO social media, etc.
2. Manage Social Media Content Calendar on a daily basis
3. Handle social strategy and posts with internal partners ( social strategy, events, etc.)
4. Channel specific social & search support
5. Manage Global paid social in house via LinkedIn Campaign Manager: develop audiences, select and promote key content (podcasts, MTM), reporting dashboards, etc.
6. Ensure social content adheres to regulatory and compliance guidelines
7. Review social posts for any compliance concerns
8. Partner with compliance on Social Media Policy and Social Media Desk Procedures
9. Data and reporting pulls for social (ad hoc + quarterly)
10. Monthly call with LinkedIn reps to discuss current campaigns, optimizations, new features, etc.
11. Oversee Sprinklr Partnership
12. Manage YouTube channel
13. Brand Campaign:
• Manage content syndication
• Monthly reporting reviews and read outs
• Manage SharePoint Site
• Manage creative refreshes & updates (brand video, updated assets, audio ads, etc.)
• Manage brand campaign landing page and insights page to align featured content and cast members with ads in rotation.
Qualifications:
1. Bachelors Degree Required
2. 1 to 2 plus years experience with Social Media marketing required
3. Experience with social media community management and publishing tools like Hootsuite, Buffer, Sprinklr, Sprout Social.
4. Experience with social media publishing and regulatory platforms like Sharepoint or Hearsay a plus. (if we want to make this a requirement, we can change the 2nd bullet above)
5. Analytical skills to track and interpret standard social media metrics, such as:
6. Engagement: likes, shares, interactions, click thru-rates reach: impressions, followers
7. Website traffic: sessions, new users, time on site (familiarity with Adobe or GA a plus)
8. Experience executing and planning paid advertising on social media platforms.
9. Proficiency in Microsoft Office suite (word, excel, powerpoint) and marketing software/tools (e.g., sharepoint)
